“Blogs are slogs” according to a USA Today article by Roger Wu on April 20. “With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources…”
My dad, who I might consider hiring to develop my (non existent) business plan for my transition from teaching to writing/social media, shared this article with me. I read it on the heels of reading Gigi’s discussion promoting post about the radio silence out here in blog land.
And I started thinking….are blogs dying? Are they being replaced by Pinterest or Instagram or You Tube Channels?
My answer is no. Because clearly after almost three years of being at this, I am an expert. (or not).
Who Moved my Cheese?
Expert or not, I know one thing. There is change coming. Like in every business sector, there is evolution and innovation. For some this might mean closing up shop. But for others, it means means change. Change requires flexibility, in thinking and in habits. There are no two ways about it. Change is hard. But it does not mean that blogs are dying.
Wu’s article focuses on brand blogs. The blogs that are housed on their websites, that provided brands with a tool to share their content. I don’t disagree that these types of blogs are less necessary when we can just head to a Facebook page or a Twitter account and find out everything we need to know about a brand. But, what Wu also writes is that another reason that these blogs are failing at is attracting readers because the content is one big pitch. Who wants to read pitch after pitch? If I am going to visit a blog, I expect it to have a personal feel. To give me an opinion, to tell me a story, to shed some insight.
Which of course brings me back to this space. To the change that is happening in these parts. More pictures. More video. Twitter parties. Pinterest campaigns. Less commenting, less reading. Less. Less. Less.
We Blog to Use Our Voice
A recent Forbes article indicates that there are “18.9 million women who write blogs, according to the Pew Research Center.” This is the same article that discusses the question of if women can really earn a living blogging. Some do, some don’t. Some share more than others about their journey. Some collaborate. Some do not. There are a lot of us trying to carve a name for ourselves in this space, in our own unique ways.
Even little old me is throwing her hat into the ring, preparing to launch my personal transition, attempting to earn a living in this space instead of in the classroom space where I have positioned myself as an expert and leader. It is scary. And there are no certainties. The question of “what am I really doing?” creeps into my head every single day. I am even taking two days off from teaching to attend the Mom 2.0 Summit where the main topic is What is Next.
But then I remember. The story. It is all about the story. Whether I am writing about travel for TravelingMom, sharing my fitness journey with you, or documenting the efforts to foster self sufficiency in Haiti, it is all about the story.
Blogging may change. It may become more visual or more video oriented, it may become more about Twitter or Instagram, but it will still be about telling the story. Our stories. The stories that we look for because we are craving a connection or because we want to find someone else who understands. The stories about products or events that interest us. The stories that educate and inform.
And no, stories are not going anywhere anytime soon.